The Canadian Broadcasting Corporation and the Audio-Video Licensing Agency announced today that they have reached a deal that will allow the CBC to offer a wide range of streaming online music options to go with a host of new Internet-only channels to be launched soon.
A press released said that this is “the first negotiated collective license in Canada for on-line streaming and podcasting of radio and on-line digital music programming.”
“This groundbreaking agreement means that music fans will have more access to the best in Canadian music, whether by emerging or established artists, while creators will enjoy full recognition for the value of their work,” Graham Henderson, President of AVLA and Music Canada, stated in the release.
The CBC will “offer original new ways to connect Canadians with music where, when and how they want it,” said Chris Boyce, executive director of radio and audio of CBC English Services.
“As part of our on-going commitment to Canadian culture, this will be accomplished by combining the power of context, curation and community in new and innovative ways,” Boyce added.
The CBC says it will announce details of its new services soon.